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You may have heard the rumor that no one uses print yellow pages anymore. And without all the facts, one might assume it’s true.

So it’s time to set the story straight...

Fact one... There were 11 billion print yellow pages references in 2010.

Fact two... In 2010, 74% of adults referred to the print yellow pages.

Fact three... Consumers use 2-3 DIFFERENT SOURCES before making a buying decision.

“The leading edge consumers of electronic products, their use of print yellow pages is 20-50% higher than the average American. Those who use the internet the most hours per week, use print yellow pages 26% more than the average consumer. Those who like to hear about products/services via email, those who like to stay connected, be wired in, they use print yellow pages 48% more than average. These are not people who have abandoned print yellow pages, they are its heaviest users.”

Fact four... Print Yellow Pages users are READY-TO-BUY CONSUMERS…

“When people come to print yellow pages, they go to a heading, they look at about 5 ads on the average, and then they call 2 businesses. What that means it that a typical business converts about 40-50% of the calls they get from yellow pages users to paying customers.”

Fact Five... Yellow pages deliver value... 10-15 dollars or more for each advertising dollar invested.

YELLOWBOOK yellow pages delivers a STRONG RETURN ON INVESTMENT…AND gives you PROOF of your performance.

Yellowbook will track the calls generated by your advertising using a phone number that appears only in your Yellowbook advertising and rings directly into your existing phone number. You will know exactly how many leads your Yellowbook campaign generates.

You see... at the end of the day, YELLOWBOOK DIRECTORIES deliver a GREAT return on investment.

CTA #1: So let’s talk about how Yellowbook directories can work for your business.

CTA #2: To get started today, click the request a free consultation form in the upper right hand corner of your screen, or call 1-800-YB-YELLOW.

Advertise in Yellowbook

Yellowbook is an essential information resource that showcases businesses to local consumers and generates affordable, high-quality leads.

Specialty and Premium Ads

Specialty and Premium Ads are available in most Yellowbook print directories. The number of existing opportunities varies by market. Messaging is typically simple and straight-forward with a focused call to action so ads can be easily read at a glance. This highly-visible real estate gets your business noticed.

Outside Front & Back Cover
Spine
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Display Ads

Display ads appear in the yellow pages classified section of each Yellowbook directory. Display advertising ranges in size from quarter column to full-page ad sizes. Display Ads may contain graphics and unique designs, and may include black, blue, red, or green images and text.

In-Column or Half-Space Ads

In-column, or half-space (HS) units are available in six sizes and appear alphabetically within the column of a directory. These ads are text based and positioned according to alphabetical order by the business name.

Listings

Free Yellow Pages Listings are available to all businesses and can be upgraded to include bold type, an additional line of text, alternate locations or phone numbers and web address.

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