Search Engine Marketing
Every day, people are searching online for the products and services your company offers.
When it comes time to buy, are they calling you? With WebReach Search Engine Marketing, you can direct these potential customers to your web site using sponsored links on Google, Yahoo, and Bing. With WebReach, you chose the keywords and the geographic area for the customers you wish to target. And no matter how many times your company shows up in the search results, you only pay when someone clicks through and visits your web site. Weekly reports show you the number of visitors to your website and the keywords they used to get there. And best of all, a team of certified analysts will take care of managing your WebReach campaign… so you can focus on managing your business. To find out if WebReach is right for you, contact your Yellowbook media consultant today.
Turn searches into leads for your business!
Yellowbook offers two Webreach products designed to fit your specific business needs.
Key benefits:
- Fully managed pay-per-click SEM campaigns
- Certified SEM specialists with extensive experience
- Full campaign transparency - easily track your ROI
- 24/7 access to our online WebReach report center
- Tracking of clicks, calls*, emails and page actions
- Campaigns built specifically for your business
- Optimization of campaigns on a regular basis
- Saves valuable time and resources for you and your company
*Optional with WebReach Classic
WebReach Basic
The perfect choice for businesses that would like guaranteed results, are new to SEM or have a limited budget
- Little to no risk; guaranteed number of clicks
- Customized landing page with vanity URL included
- Call tracking included
- WebReach team support
WebReach Classic
Ideal for businesses that would like to maximize their results, have had a previous SEM campaign or require a higher level of support and customization
- Receive as many clicks as possible based on monthly budget
- Customized landing page and call tracking available
- Optional call recording (with call tracking)
- Customer interview to gather information
- WebReach dedicated campaign analyst
What is Search Engine Marketing (SEM)?
SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.
Why is SEM so valuable?
It puts your business in the right place at the right time - displaying your ad on search engines for interested consumers ready to buy!
How does SEM work?
SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.
When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.