Metrics Reports

Unleash the Power of Call Tracking.

Yellowbook360 continues to go beyond yellow to build success for your business with Lead Tracker, an optional service that allows you to track the effectiveness of your Yellowbook advertising. A unique phone number or web address is used to track the number of incoming leads generated by your ads, as well as detailed information about each lead. All leads are automatically forwarded to you, without interruption.

• Track the number of leads generated by your Yellowbook advertising program
• Collect lead information such as call date, time, duration, caller ID, address and zip code
• View easy-to-read chart illustrations of your peak call hours and your busiest days so you can optimize staffing levels
• Review unanswered and lost call data to capture missed leads
• Monitor employee call handling to uncover training opportunities and improve selling skills

View Clicks, Calls, Impressions and more!

Get reporting that lets you know your plan is working with the myAdvertising tool found on the Yellowbook360 Business Center. With a simple click you can view the calls, clicks and impressions generated by your Yellowbook campaign, track your ROI, stay informed and better manage your marketing efforts. It's all the information you need to manage your marketing efforts, all in one place.

• Analysis of your yellowbook.com clicks and impressions
• Detailed reporting of Lead Tracker calls generated by your Yellowbook advertising
• Analysis of clicks generated by your search engine marketing program
• Ability to track your ROI
• Instant access to your account and online bill pay
• Ability to verify and update your business profile